"SIA unveils 'bedroom' suites, new economy class seats for A380s
A BIG BET that "better hardware" will get passengers hooked n willingly pay a premium!!
That is how I read this bold move by SIA.
It is safe to day there r enough travellers that fit SIA's "ideal customer" profile who will only fly SIA n in its 1st, biz n econ premium class when they r not flying their own private jets.
Hopefully they will pay for the hardware, the operating costs, the mktg costs, etc. n any additional econ tickets sold r just pure bonus n profit!! Otherwise, SIA is doomed with other premium airlines like Ethihad, Emirate, Qatar, etc. competing well plus the decent budget airlines providing safe n value for money flights!!
If the next generation of travellers r young free-n-easy type who rather spend their money when they get to a destination n not on the flight to get there, the longer term trend is not promising.
Anyway, good luck to our national icon, SIA. Hope the software n services will help too.
SINGAPORE: "Bedroom” cabin suites and new seats that leverage on technology were among the changes unveiled on Thursday (Nov 2) by Singapore Airlines (SIA) for its revamped Airbus 380s.
The US$850 million (S$1.16 billion) cabin overhaul comes as SIA marked a decade of flying the superjumbos and as the national carrier carries out a review of its business amid stiffening competition."
A BIG BET that "better hardware" will get passengers hooked n willingly pay a premium!!
That is how I read this bold move by SIA.
It is safe to day there r enough travellers that fit SIA's "ideal customer" profile who will only fly SIA n in its 1st, biz n econ premium class when they r not flying their own private jets.
Hopefully they will pay for the hardware, the operating costs, the mktg costs, etc. n any additional econ tickets sold r just pure bonus n profit!! Otherwise, SIA is doomed with other premium airlines like Ethihad, Emirate, Qatar, etc. competing well plus the decent budget airlines providing safe n value for money flights!!
If the next generation of travellers r young free-n-easy type who rather spend their money when they get to a destination n not on the flight to get there, the longer term trend is not promising.
Anyway, good luck to our national icon, SIA. Hope the software n services will help too.
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